Information Architecture

Better user experience through useful content structure

Helping your customer quickly and easily navigate your website for improved user experience

Information Architecture (IA) is a vital step in website design that helps to form the foundations for a fantastic user experience. IA focuses on how to present and structure your information: from navigation to how things are labelled, getting it right ensures your customers can quickly find what they need.

THE ADVANTAGES

Setting the website structure is key because the user needs to be guided in a logical and meaningful manner, if for any reason they don’t know where they are or where to find content, they are likely to leave. We also back up the architecture of any web project by implementing a sound user interface design.

Planning the structure of the website for SEO in many web projects is key, getting traffic to your website is great, but directing them to what they really want to find is better. We are used to structuring web platforms with this in mind by building hard working landing pages, to really soak up all those visitors.

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