No matter how amazing your WordPress website aesthetics are, search engines couldn’t care less. If you don’t have what they are looking for, you won’t get the visibility you want no matter how many times you tweak your design.
People care about the looks and functionality of the website, but search engine bots and crawlers (deployed by the search engines themselves) feed off of meta titles, headings h1-h6, keywords, tags and other technical aspects.
These technical aspects can make or break you as a business nowadays. SEO (Search Engine Optimization) is the way that the number of “relevant” visitors to your website from search engines (organic traffic) like Yahoo and Google is increased. To rise in the ranks of the almighty search engine, better SEO is necessary. The higher you rank the more the visitors you get. At least that is the perceived notion. SEO is not just for words it’s for images and videos, too.
Ways to get better ranking WordPress web pages
Flash won’t get you noticed
Flash has become outdated and HTML 5 is the reason. Flash is hopelessly impractical for mobile devices and is used mostly for keyboard and mouse applications. It can’t be searched or indexed by search engine bots and there are no URLs in it. All in all it is hopelessly impractical. So you are better off with WordPress websites without incorporating flash.
Don’t go code heavy for designing and layout. If you are using an agency, be sure to mention this to them. Google has to search for relevant content and the more code you have, the lesser the space for your content and relevant keywords. A theme that is optimized for search engines allows faster loading times and boost your rankings
Back and perma links
Having links embedded to high authority pages that rank highest and are relevant to you (of course not the competitors), it can take you through the ranks easily. Link different internal inbound links directing to pages within your websites but do not go overboard with it. Also make use of shorter and meaningful perma links with keywords. Example of an about-us page: https://www.mysite.wordpress.com/about-us instead of https://www.mysite.wordpress.com/page-id=316.
No compromise on Content
Add meaningful content in the form of blogs, testimonials and reviews to your site so it becomes easy for Search engine bots and crawlers to discover you. Taking out content can be the feather in your digital cap if done right. Inform educate and even persuade. But do it in that order of importance because that is what will ultimately make your website useful for the people who visit. Search engines reward your efforts with higher visibility and more visitors if content creation is done the right way.
Using the right keywords and making it shareable
If you have a social media account for your business or your page, share the content on it. Twitter and Facebook are excellent channels for this as they get a lot of people coming through and people will share the content you put forward if they find it relevant and useful. But don’t just make it about yourself; promote other articles of other people that you are inspired by, and people are likely to link back to you if they find the content interesting and informative.
No Black Hats
While black fedora hats may look good on celebrities at red carpet events, Google disapproves them for websites. A black hat SEO is an illegal practice to get noticed by search engines. “Deceive and ye shall pay!” Underhanded tactics such as using invisible (White text on White background), “off-page”, or invisible div text will get you in the bad books of Google search and penalized heavily.
Consistently dominating the SERPS for specific key phrases requires regularly working at least on these six core areas. Once you have made them part of your process, you can try our more advanced tips covered in our other blogs!