One of the most overwhelming tasks when it comes to online marketing is launching our own e-commerce store. Even though it can be overwhelming, it is possible to launch it in just one day. Don’t worry, we’ll show you how to set everything up in professional way that increases conversions and keeps your customers on site.
Let’s get started. Here’s an easy to follow list we’ve put together to fast track your progress.
1. Research your design
A popular route to getting your own e-commerce store up and running is to build it out by hiring a developer. This does work but it’s expensive and time consuming. We recommend purchasing an already made professional template that you can customize. It’s just a matter of heading over to Shopify or a comparable service and purchasing the setup.
When researching your design we recommend not getting too caught up in the “perfect” look. Most of the ready made e-commerce stores are set up for the purpose of highlighting your products. Fancy banners and images may look great but they play a very small part in actually selling your products. Just keep it simple and take action. Don’t become so focused on perfection that you end up paralyzing your progress.
2. Prep your content
So, you’ve got your design picked out. Now it’s time to populate your store with great content and products. You definitely need to have great content that’s to the point and helps your customers make the purchase. But, you need to start selling so get the content up and get after it. Of course you need to pay attention to detail and ensure correct grammar etc…You need to take your product list and pair up your content and the populate your pages.
3. Secure shipping
There’s a few different ways to ship your products but one of the most popular and easiest is drop shipping. Oberlo is a popular drop shipping program making it easy to sell and ship without having to spend capital on stocking inventory.
If you follow these 3 steps you’ll be well on your way to launching your store and selling your products. Remember, it’s your store and since you’ve set everything up yourself, you can make changes to your products and content on the fly. No waiting for a developer to get back to you or a content writer to finish. One of the biggest hurdles most aspiring e-commerce sellers have is never taking action and getting started.